Remove 2011 Remove Blast Campaigns Remove Online Marketing Remove Open Rate
article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good?

article thumbnail

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. but you should also look into whether the sending of the email itself was done correctly. United States License. United States License. United States License.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email marketing metrics.

article thumbnail

Why Marketing Automation Needs Permission Marketing

Hubspot

How Permission Marketing and Marketing Automation Work Togethe r. Today when much marketing is done entirely online, marketers need a way to collect permission, manage permission, and use permission effectively. It’s very easy to blast out 8 or 8,000,000 emails -- just ask The New York Times.

article thumbnail

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.