B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Yearly B2B Data Decay Rates. We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%.
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