Hubspot
NOVEMBER 17, 2011
A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Search Engine Optimization.
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
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Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Do not fall for the latest sales rep deal on ad space. Why is this important?
Hubspot
APRIL 8, 2011
The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Connect with HubSpot :
Webbiquity
JANUARY 17, 2011
It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Searching For Online Leads And Where To Find Them by MediaPost Search Blog. Just 22% decreased spending on PPC ads. There are 1.5 million business-oriented queries on YouTube every week. last year (2009).
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