Webbiquity

DECEMBER 19, 2023

2: The 15 Best Screencasting and Online Presentation Tools Here are 15 of the best tools for recording onscreen actions, editing the screen video, adding text and other graphical elements, converting among screen capture video formats, and sharing the final output with your target audience. Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A Why or why not? “At

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. What are Dynamic Search Ads?

PPC 96

PPC SEO Ads Lead Scoring 96

readwrite

JANUARY 24, 2012

Boston-based Nanigans , a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season. shows ad revenues grew from $738 million in 2009 to an estimated $3.8 billion in 2011. billion in 2011 alone.

Cost Per Click 40

Cost Per Click Facebook Paid Search Agency Ads 40

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. I’m not sure what more I need to do to get included in the official banner ad. Do you agree? For a limited time, for $297 you get 22 social media live Webinars (that you can listen to again and again for one year).

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

readwrite

FEBRUARY 1, 2012

As Facebook moves forward with its IPO, many are wondering just how much it makes from ads. Boston-based Nanigans , a Facebook ads API developer, reports 1600% growth in Facebook ad spending over the past year. This refers to the ad spend managed by Nanigans’ software – not the entire Facebook ecosystem.

Spending 40

Spending Facebook Ads Marketing Management 40

Contently

FEBRUARY 6, 2019

Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads. “I don’t really care that you like an ad. ” That’s an important goal because most of the discussion about Super Bowl ads gets stuck on arbitrary creative preferences.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 Ad revenue for the site, which has over 750 million registered users, will miss the expected $4.05 The numbers suggest that attempts to drive consumption and spending across games, credits and other Facebook add-ons is fleshing out the bigger ad revenue picture.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. of the total marketing mix this year from 20.9%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Webbiquity

JANUARY 30, 2012

.” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. the Flexi-Pages widget for adding sub-menu navigation and Mass Edit Pages for WordPress for making small changes to a large number of pages at once). 14 WordPress Plugins Worth Considering by JT Pedersen.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! Best Most Creative Placement of a SnapApp: IAB Ad Unit. But this year's most creative use of a SnapApp goes to a national newspaper that ran a trivia quiz as an IAB ad unit. of visitors engaged with the trivia quiz-- this performance was 448% better than any ad in this space had ever performed.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. If you ask most people, including CEOs, what market is , they’d probably say ads. The Advertising Research Institute reports that product sales decline after 48 ad impressions. And do customers remember the ads?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

JUNE 10, 2022

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Ford has reached a $19.2 The big freeze Uber has announced temporary reductions in hiring and budget cuts.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Martech

AUGUST 29, 2023

subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 95

Outbrain

JULY 1, 2018

That was, in fact, the year that the first display ad was published. It was a banner ad, produced for AT&T by McCambley, and it looked like this: It’s interesting to note that the first ever online ad didn’t feature the logo of the advertiser. Battle of the Ads – Native Overtakes Advertising Market Share.

Paid Content 38

Paid Content Display Ads Banner Ads 38

Martech

MARCH 11, 2024

But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. We must adapt and create ads that drive the value in-feed — or promote existing organic content. And for 95% of our future customers, a better brand experience. Adtech We will still need adtech.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

chiefmartech

APRIL 25, 2017

66 vendors were added. Yes, more than 5X as many vendors were added to this category than removed. However, not all that were added are brand new ventures — some I had simply missed in my research last year.). 2011 Marketing Technology Landscape. Specifically: 142 vendors remained unchanged from last year.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. Now we added that many apps in a few short months. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. Drastic Ad Revenue Decrease. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. With this adjustment, Snapchat owns less than 1% of the digital ad market.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Zoominfo

SEPTEMBER 10, 2020

Mobile Devices Make Loyalty Immediate (2011-present). By linking those steps together, “customers feel like a part of our company,” Schuck added. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion. The Rise of Customer Experience Roles.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Webbiquity

AUGUST 26, 2014

Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars. The importance of targeted ads. However, they were more ad than content.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Contently

OCTOBER 14, 2020

Inspired by an article in National Geographic, my approach celebrated how Bhutan was far off the beaten path, each ad highlighting a local distinction. ” And since every culture brags about its own cuisine, a second ad focused on Bhutan’s century-old eating habits. We Run From Ours.” My main account was the U.S.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. On the digital side, Facebook canceled its partnership with Nielsen around digital ad rating early last year,” Mike Woosley, COO for data solutions company Lotame said in a statement. for national ratings. The problem … part2.

Purchase 102

Purchase Work Management Product Television marketing 102

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Hubspot

JULY 11, 2018

Facebook Is Testing Ads in AR. Now, Facebook is testing ads that allow users to do just that. That'll soon be extended to ad partnerships with a handful of brands -- including Michael Kors and Sephora, for example -- that allow users to "try on" different products through AR. Unriddled: The Tech News You Need.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. In the US, you need to look no further than the Super Bowl commercial race, or the amount of ’Murica-themed Fourth of July ads that do the rounds every year.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Martech

MAY 26, 2022

In court documents made public on Wednesday, the FTC and the Department of Justice said Twitter broke a 2011 agreement with regulators in which the company said it would not sell information collected to protect user privacy. Get the daily newsletter digital marketers rely on. Processing.Please wait. .

Twitter 89

Twitter Advertisements Advertising Privacy 89

KoMarketing Associates

DECEMBER 14, 2017

billion RMB and mobile ads accounted for 60.29 Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! News feed ads are on the rise in China. percent ) of ad spend in China went toward the Internet in 2017. percent in 2015. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Our Associate Director of Digital Marketing, Andrea Cruz , recently spoke at CyberMarketing Con 2021 where she dove into achieving higher conversion rates on LinkedIn Ads!

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ClearVoice

NOVEMBER 4, 2022

What to read: YouTube rolls out host-read video ads for podcasts. Social Media Hat has been around since 2011 and has won awards for its marketing content. Writing ad copy: 3 Awesome and Effective Ad Copy Examples. Grab your coffee and get inspired before work. It’s industry news you actually want to see.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134