Industrial Marketing Today

Trending Sources

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet.

Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Copyright © 2010 Tiecas, Inc.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. B2B Marketing Online , September 20, 2010 But surely it must be?

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Viral 39

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.

Skype 33

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice.

Experimentation Is The New Best Practice

B2Bbloggers

Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Technology Naughty Vs. Nice In 2010 2.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

Wikipedia and a handful of open-source software developers were the pioneers. I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.

Skype 23

Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. Open rates are generally paid more attention than they’re due.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Author: Teresa Herbert.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” Technology Naughty Vs. Nice In 2010 2.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?"

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1).

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

RSS 2

An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). Hi Jimmy.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# October 17, 2010 One possible answer: The Enterprise.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility.

CPM 4

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

May 2010. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. May 4, 2010.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today. 

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon.

Balance Spawns Creativity

Blue Focus Marketing

I like to joke that one of life’s great ironies is how complicated the Wikipedia page for Occam’s Razor is.” Creativity is a Process – Tim Leake Interview. Part 2 of 3. Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed Monday, Aug.

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L.

The Four Pillars of B2B Marketing Success by Christopher Ryan

Great B2B Marketing

According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. The Pareto Principle as Applied to B2B Marketing. As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas, including some that have more relevance to us B2B marketers.

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Are You a Thought Leader? No, You’re a Guru.

Sales Lead Dynamics

According to Wikipedia: “A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.”. Again, according to Wikipedia,” A guru (Sanskrit: ???? )

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years?

Did J.K. Rowling Ask Her Readers What She Should Write About?

MI6 Marketing Agency

Attribution: Wikipedia. Harry Potter Books from Wikipedia. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. Attribution: Sjhill.