Remove sales

LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Using multi-variate testing to optimize conversion and sales. Post-click personalization based on the “wisdom of the masses”. Optimization by focusing on specific actions. Using Email Control Groups for cost justification.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Automatic Scoring Prioritizes Leads That are “Sales Ready”. Nurturing leads is one thing, but the end result marketers want is to move more qualified leads to sales. and met the specified criteria will move to sales at the right time. Is the lead every “touched” by sales again? Is the lead dead?

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Sales & marketing alignment. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. The Contributors.