Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Develop a Social Media Strategy in 7 Steps [.] link] Green marketing – social media strategy and storytelling | ParkHowell.com [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 26, 2010

Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MAY 20, 2010

" (from the always-entertaining @jaybaer) [link] [link] Dukky Is your social media strategy suffering from "premature calculation?" " (from the always-entertaining @jaybaer) [link] [link] StoryTeller RT @jaybaer: Are You Suffering From Premature Calculation? link] [link] Summer Boone catchy title. well played Jay.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

SEPTEMBER 15, 2010

Anonymous I’m a huge proponent of storytelling. For a whole day of social media and storytelling, watch for a Social Story Conference near you. For a whole day of social media and storytelling, watch for a Social Story Conference near you. link] Addoway.com Love the infograph Jay. Customers are people too.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

APRIL 27, 2010

Lots of social media lessons here. Storytelling. Lots of social media lessons here. Storytelling. [link] jaybaer Yes Angela. Humanization. Volunteer Marketers. Content Marketing. I could write a whole book around the Randy experience. Hmmmm, maybe an eBook? link] jaybaer Yes Angela. Humanization. Volunteer Marketers.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131