The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Create marketing campaigns that can be reused.
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