2009 Buzz Purchase Template 
Online Marketing Institute
NOVEMBER 8, 2010
Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. To start, download Lenskold’s free Basic ROI Spreadsheet. The spreadsheet they provide is not “locked”, so you can modify it at will. Think 80/20.
The ROI Guy
JANUARY 10, 2011
Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.
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The ROI Guy
NOVEMBER 4, 2010
We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.
The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.
The ROI Guy
JANUARY 17, 2011
As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.
The ROI Guy
OCTOBER 22, 2010
A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Frugalnomics Reigns According to survey results, when looking at what is important to making the final purchased decision, technology buyers focus first on ensuring their purchases meet their requirements.
The ROI Guy
DECEMBER 6, 2010
Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent.
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