WebMarketCentral

DECEMBER 31, 2009

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective. Content marketing is a whole 'nother beast, and that's what Twitter is perfectly suited for, even for most businesses.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites. His online presence (at least his brand) will ultimately crash and burn. It's a two-way street.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159