Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. 5 Reasons Why We Love AdWords Editor by 1upDigital.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100