markempa

NOVEMBER 15, 2005

« Marketing accountability and ROI Measurement | Main | New and Improved Lead Nurturing Article » Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. – [link] (via @jaybaer) Nice article! When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. To keep the system from being gamed, it doesn’t work like that. I asked the CEOs about how this is working in practice.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

I completely agree with your comment about not picking a tool with the most flashy tools, but rather one with a UI you feel comfortable with. Is that a recent add to the system? I completely agree that national companies need to establish a local voice in order to stay relevant. Great point on flashy not always being better.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119