Biznology

NOVEMBER 14, 2016

This year’s version of BPR is “digital transformation,” and the chart to the right pretty much tells the story. Is digital transformation destined to change business as we know it or will it wind up on the scrapheap with BPR? The post The ugly side of digital transformation appeared first on Biznology.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. We’re just getting started. There are many splendid varieties of marketing technologists.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few. I’m enjoying the journey.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. In 2023, I expect we’ll see the proof point for CDPs and whether we as email marketers can use them to transform our email campaigns into messages that elevate the customer conversation.

Enterprise Management 111

Enterprise Management Work Management Paid Search Agency Marketing Management 111

chiefmartech

JULY 30, 2022

But it’s only the churn rate of existing martech vendors that I have a dark prediction about. For one simple reason: the digital transformation of marketing is far from over, and it remains one of the greatest levers every company on the planet has for winning and retaining customers. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Hubspot

DECEMBER 13, 2022

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 63

Digital Transformation Hubspot eCommerce B2B Sales 63

Martech Advisor

MARCH 11, 2020

The success of digital transformation will not be measured by how much companies invest in innovative technologies, but in how well they use those technologies to elevate and maintain the customer experience. Demand has turned the CDP market into a $1 billion business with more than 100 vendors today. Today it has 2.3

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53