Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The duck has 165,000 facebook fans in the US. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players.
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