SEM Mystery: The Case of the Missing Leads
Webbiquity
JUNE 17, 2010
Originally published on the WebMarketCentral blog in December 2008. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?
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