SEM Mystery: The Case of the Missing Leads
Webbiquity
JUNE 17, 2010
Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. “Care for a drink? Tweet This!
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