Remove 2008 Remove Business Blogging Remove Distribution Remove Education
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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – He is the Founder & President of Tiecas, Inc. –

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). The old ways of pushing out content is no longer effective. Don’t sell.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. That’s the goal of every branding effort. Resources

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Re-route - Find new and interesting ways to use and distribute your content. If a video you used in a blog post relates, pull it through to the landing page for that content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit. Probably not.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 7) Social Networks.