The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
Smashmouth Marketing
MARCH 19, 2009
Outbound: Telemarketing,Email, Events). HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise.
Let's personalize your content