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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

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Grow Your Wiki

Buzz Marketing for Technology

knowledge management. managing wiki growth. project management. Web Content 2007. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. k12online06. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. matt mullenweg.

Wiki 100
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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Wikis as a Tool for Collaborative Course Management. Computer Information Systems Department. students to be able to access and manage their. decade, course and learning management systems such. management systems as a tool for disseminating. use a wiki as a course management tool, and shares.

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