Remove 2007 Remove Lead Remove P2P Remove Vendors
article thumbnail

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I’ve heard it described as P2P, people to people. We think of B2B as business to business.

article thumbnail

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. So, fortunately for me, this is now like, 2007, 2008. P2P Interview with Jonathan Verstegen. Blake Emal : And now it’s time to switch from a B2B mindset to P2P.

article thumbnail

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. So, fortunately for me, this is now like, 2007, 2008. P2P Interview with Jonathan Verstegen. Blake Emal : And now it’s time to switch from a B2B mindset to P2P.