Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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Get Ahead of the Curve: 2024 PR Industry Trends

Brandpoint

Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. In essence, CSR refers to the ethical and sustainable practices adopted by companies that exhibit social responsibility. Get ahead with us! Get ahead with industry trends for next year!

PR 48
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The Evolution of AI-Generated Images in Advertising

Valasys

Alternatively, the use of AI technology for generating images may also present issues like the fact that most AI-generated images are shinily artificial with invisible tiny flaws. Innovative Solutions: For better immersion of AI-synthesized illustrations, in addition, marketers introduce multiple techniques.

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Generative AI in Marketing: Boost or Bust for Your Department?

CMSWire

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Continue reading.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Open the report At the same time, companies are tapping into the power of predictive and generative AI to allow teams to deliver what customers want — with the proper context.

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Privacy plus personalization: The new frontier of digital advertising

Martech

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Privacy 124
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Balancing Generative AI with authenticity, can it be done?

Oktopost

As a content writer, I get it – truly embracing Generative AI can be challenging. And then overnight, here came AI. We’re no longer riding the wave and dabbling with AI for amusement. AI is here to stay and it will only become more integrated into B2B marketing processes in the future. Short answer – yes.