Biznology
JULY 31, 2015
The first level targeting matrix is industry code (SIC or NAICS) and company size. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research. This matrix is frequently called the “sweet spots” for marketing. Do: progressively qualify.
Biznology
AUGUST 19, 2015
The first level targeting matrix is usually industry code (SIC or NAICS) and company size. The subsequent telemarketing or follow-up lead qualification process will be more cost effective by simply cutting down on the number of prospects to call. There are a number of lead nurturing software systems in the market for just such a job.
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markempa
JUNE 7, 2005
A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.
Biznology
DECEMBER 7, 2015
Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Integrated and enhanced databases.
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