QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. Search PPC will be more important than ever before.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

JANUARY 31, 2017

An open source analytics application that provides many of the same website visitor statistics as Google Analytics (pageviews, visits, conversion goals, events) plus click heatmaps and mouse movement recording, with no data logging limits or sampling. Perform trend analyses, regressions, and correlations for statistical understanding.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100