Biznology

JULY 31, 2015

Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. The first level targeting matrix is industry code (SIC or NAICS) and company size. Before launching a telemarketing lead qualification process, separate the best prospects from others.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. From this profiling step, a separation of your best potential market segments can be accomplished.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Once the database is fully merged and enhanced, new opportunities for micro-segmentation become available. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40