Database Marketing Segmentation SIC Telemarketing 
Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Why micro-segment? Data Analysis and Analytics.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
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