Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 77

Enterprise Management Marketing Management Vendors RFP 77

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Hubspot

APRIL 13, 2021

If you're looking to invest in a new tool for your business, you'll need to do your research. In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? RFIs are important because they reduce blind spots and empower your team to make better decisions.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Identify and contact appropriate vendors If you’re considering a COP adoption, you’re bound to have challenges you’re trying to overcome. What new features are the vendor considering?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

SEPTEMBER 30, 2021

Regarding the fear of slowing things down, remember that RFI or RFP processes aren’t always warranted. Buyers are aware that sometimes their colleagues have a good feel for a vendor sector, and that means a thorough research process isn’t needed. Product owners and users should avoid the bad cop label.

Work Management 93

Work Management Marketing Management RFI RFP 93

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

JUNE 6, 2021

Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective. The research tested three potential drivers of account growth - customer satisfaction, willingness to change, and decision confidence. Hint: A multi-page "checklist" of requirements isn't the best approach.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 84

Marketing Automation Services Enterprise Management Work Management Marketing Management 84

SpotMe Blog

SEPTEMBER 1, 2022

Copyright issues can occur if you share or post something, for example, a research paper, without the copyright holder’s (usually the author’s) permission to do so. A proposal is an offer document a vendor writes and sends to a prospective buyer when they have inquired about their product or services. Copyright issues.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Although this research was conducted a few years ago, the fundamentals remain unchanged. What aspects of this vendor did you particularly appreciate?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Although this research was conducted a few years ago, the fundamentals remain unchanged. This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. How much C-suite support is present?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98