Remove Marketing Proposals Remove Research Remove RFI Remove Vendors
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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

If you’re researching, evaluating, and/or implementing a new email platform, make sure you have a handle on your organization’s needs. The templates in this post will give you a head start on formulating your requirements and your questions for vendors. RFI Template for Email Platforms. How an RFI helps. Other Resources.

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Digital events platforms: Best of the Bot

Martech

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

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The Straightforward Guide to RFIs

Hubspot

If you're looking to invest in a new tool for your business, you'll need to do your research. In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? RFIs are important because they reduce blind spots and empower your team to make better decisions.

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Marketing ops shouldn’t perform procurement

Martech

Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Procurement will allow marketing to make the final decision. First off, are marketing ops professionals formally assigned and measured by performing procurement duties?

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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.