Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

chiefmartech

MARCH 20, 2018

It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships. Every tool has its purpose and place. Pre-sales through post-sales marketing. Post-sales marketing.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Customer Experience Matrix

APRIL 25, 2013

I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products. The system’s decision tools are straightforward. Those are something new.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

SmartBug Media

MAY 21, 2019

According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions. In analyzing marketing data through these touchpoints, marketers can begin to: Evaluate the impact of various marketing programs.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Learn more here.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Content Standard

JANUARY 9, 2015

If there are gaps in your data or if you simply don’t trust what’s in your database, there are plenty of enrichment tools to append or replace your data—NetProspex, ReachForce, and RingLead, to name a few. Sometimes the most relevant touchpoint for your leads lives on your blog, not behind a download wall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40