Acquisitions Reachforce Tools Touchpoints 
Zoominfo
JULY 2, 2020
For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Find the right tool.
Zoominfo
JULY 2, 2020
For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Find the right tool.
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SmartBug Media
MAY 21, 2019
Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Instead, audit the tools being used and find efficiencies of expanding the use of them or integrating them all together to improve your sales pipeline.
Customer Experience Matrix
APRIL 25, 2013
I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products. The system’s decision tools are straightforward. Those are something new.
Martech
FEBRUARY 25, 2022
Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December). HubSpot Service Hub: A service tool for growing businesses that want to prioritize the needs of the customer.
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