Selecting an Advertising Agency
WebMarketCentral
JUNE 7, 2005
So, drawing on a small amount of research and a large amount of experience, I put these pages up on the site. On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog. That said, I did find a few pieces of interest.
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