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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

Your tags generated Google Analytics hits with an associated IP address. Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. As GA4 tags don’t fire, these users won’t appear in your GA reporting.

Privacy 52
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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Deborah O’Malley Other collaborative features that make sense in session recordings are the ability to add tags and annotate specific timestamps in the video. Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints. Ensure you’re offered privacy by default.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. bang shortcuts and instant answers.