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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Plus, their SEO, SEM and PPC performance. Their ability to manage: What decisions have senior managers made in the past?

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Book Review: Marketing in the Round

Webbiquity

This is why a common, unified set of metrics that tracks all inbound online channels (press, social, industry, paid, and organic search) and content types (owned, earned and paid) is vital; it’s what gets everyone on the same page and keeps them moving forward in a coordinated manner. Soon, you’ll be on your way to marketing in the round.”.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

SEM skills to improve the ROI of the different digital marketing campaigns. Distribute Press Releases. Writing and distributing press releases is an art. Editors of news publications are choosy, so they won't accept your press release unless the story is big within your industry. Adverts are not press releases.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Time to Kill the Press Release? SEM & SEO & PPC & CTR. Self-promotion, Internet style , June 10, 2010. What Works ( Vendor Government PR Trends Spending Release ). Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. July 8, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ).