Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Many of us are guilty of falling into the trap of activity-based reporting: I ran 10 campaigns last year, I sponsored 3 industry events, etc.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 2, 2010

Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service. 237 posts from The Drama 2.0 237 posts from The Drama 2.0 But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40