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A snapshot of the email service provider landscape

Litmus

Upland (includes Adestra and PostUp formerly Pulseconnect). Swift Digital. TailoredMail. Tessitura Network. TouchBasePro. TravelClick (formerly Digital Alchemy). Tripolis Solutions. Vertical Response. Vtiger CRM. WhatCounts. Woodpecker. Zeta (formerly Acxiom).

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12 Days of B2B Marketing: Messaging and Copywriting (Day 1)

Heinz Marketing

Follow these tips from Trisha Randolph of PostUp and improve your emails for better ROI, readability, and conversion. Email copy is tricky – it has to be short and sweet, but it also needs to communicate your information without overloading your email. The Homepage is Dead: How to Personalize Pages to Each Unique Visitor.

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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences

Parse.ly

and PostUp , Apartment Therapy was able to automatically curate newsletters based on what subscribers previously read. Off-site personalized content: show readers what they missed in tailored newsletters. Other owned and operated channels like email offer a ton of opportunities for personalized content. Using Parse.ly