Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking. Campaigns may be the worst offender of leaps of faith.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” This white paper aims to change that perception of them. This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

ViewPoint

JULY 21, 2011

His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers. But a proven outbound approach is needed when selling a six- or seven-digit enterprise solution with a long sales cycle to a multi-disciplined executive group. Complex internal buying landscapes.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). It is only when you provide content (text, videos, white papers, case studies, demos, testimonials etc.) This is very important for manufacturers and industrial companies since their customers’ sales cycles tend to be long and complex with several people involved in the decision making process.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Biznology

JULY 9, 2012

Photo credit: Wikipedia. Leveraging your organization’s extended network – those existing relationships that employees have built with their friends, family and business colleagues – can help you shorten the sales cycle. Content should be a mix of original (white papers, ebooks, infographics, blog posts) along with curated.

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40