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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Those case studies are very valuable for Flock Freight, but on social, talking about ourselves all the time doesn’t resonate. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. How can social teams and marketing leaders make a case for bigger risks?

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. That might be a very specific case study. There’s a couple really specific use cases that most people start with, depending on the type of business that they have. Dave: I go back and study Apple and those ads. We think of B2B as business to business.