Case Studies, P2P, Storytelling and Vendors

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Case Studies

P2P

Storytelling

Vendors

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

Those case studies are very valuable for Flock Freight, but on social, talking about ourselves all the time doesn’t resonate. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. How can social teams and marketing leaders make a case for bigger risks?

Marketing AI

Marketing AI Creativity Burn Rate B2B Thought Leadership

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. Talk a little bit about the shift you’re seeing in how people are engaging, especially with younger generations coming into companies and really changing the communication habits, not just inside companies, but between companies and their vendors. It’s everybody.

Top of Funnel

Top of Funnel Conference B2B Sales Copywriting

B2B Marketing Zone

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

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