KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Social Media Metrics and Measures.

Social Media 100

Social Media Social Marketing Work Management Media 100

Buzz Marketing for Technology

JUNE 27, 2008

I had been reading about a KM process that entailed one-on-one coaching of front-line people to use knowledge and technology effectively, and named this (for internal selling purposes, and with a tip of the hat to Drucker) Personal Productivity Improvement (PPI). These lists should include experts outside as well as inside the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Directive Agency

JUNE 18, 2019

And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place. My strategy is simply to find a core idea, a fast tip, I’ll communicate it there in its entirety.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place. My strategy is simply to find a core idea, a fast tip, I’ll communicate it there in its entirety.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks.

Twitter 147

Twitter CRM Business Paid Search Agency 147