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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story. Michael highlights how our traditional methods of classifying consumers are becoming outdated.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.