Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. This makes sense when you consider the number of layers in the production-to-purchase process. It’s what you can do with the product that is exciting.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236

Heinz Marketing

JULY 16, 2018

Me, as a consumer, I just think about how I buy the products that I buy. The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I talk to my friends.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41