Content Standard

AUGUST 23, 2018

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 100

Social Media Social Marketing Work Management Media 100

Directive Agency

JUNE 18, 2019

Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. He is doing masterful work out there. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. So, check those things out. Do you know what I mean?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. He is doing masterful work out there. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. So, check those things out. Do you know what I mean?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Think about that for a moment.

Twitter 148

Twitter CRM Business Paid Search Agency 148

LEADership

AUGUST 20, 2013

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Made no sense to me.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40