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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. They need to build a messaging platform & determine the pace of their outreach. .

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10 Interesting Digital Marketing Stats

Navigate the Channel

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions.

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