article thumbnail

Gold Calling vs. Cold Calling

ViewPoint

In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. I've written many blog posts on the fact that cold calling isn't dead. Progress is monitored so that leads do not stagnate in the pipeline.

article thumbnail

How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The outreach of social media platforms has given the modern customers the liberty to research on all or some of them about their buying preferences. Source: HubSpot).

ROI 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 3 Excuses from ABM Naysayers

DemandBase

In my outreach, I’ve found that many B2B marketers see the value in ABM, but they struggle to figure out where to start. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment).

article thumbnail

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

They need to build a messaging platform & determine the pace of their outreach. . It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). The marketers need to scrutinize whether they can realistically support the convergence of multiple campaigns.

article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.