Sprout Social

JUNE 27, 2023

Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Webbiquity

OCTOBER 8, 2019

They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). While there are certainly complex consumer purchases (houses, cars) and simple B2B purchases (a new stapler, some whiteboard markers), in general business products and services have a greater degree of complexity. C omplexity.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236

Heinz Marketing

JULY 16, 2018

Reps need to get closer to prospects, and do that quicker – and organizations need to have the right tools in place to enable that, while avoiding the noise of non-sales related conversations. I’ve heard it described as P2P, people to people. Because a sale doesn’t happen without a conversation.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41