Mobile customer lifecycle management in 2019: How to reach the hyperconnected
ClickZ
JUNE 26, 2019
But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. Reactivate : Where you win back those who’ve dropped off or opted out. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention.
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