Remove recency
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Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. Reactivate : Where you win back those who’ve dropped off or opted out. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Sales reps see their leads ranked by recency of engagement and overall lead score. You can start lead scoring out of the box, but it’s worth using Marketo consulting hours to get started. They can also build out automated email sequences and link to assets. To get the most value, first plan to: Implement Marketo lead scoring.

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