PayPal’s new ad business could be good news for financial marketing
illumin
MAY 31, 2024
The company, by default, will include data from all PayPal and Venmo users, but customers can opt-out if they prefer. And data based on Venmo’s peer-to-peer (P2P) transactions can add more color to a consumer’s spending habits. This could spell out opportunities and huge potential for financial services marketing.
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