5 Shared Traits Among Today’s B2B Buyers
KoMarketing Associates
OCTOBER 27, 2015
This data is consistent with figures from our Usability Report , which shows that 37 percent of survey respondents will visit a vendor website three to five times before contacting them. Action marketers need to take: Marketers must understand that there is no “one-size-fits-all” approach when preparing content for today’s B2B buyers.
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