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Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? I wanted a place to house my embeddable video for blog usage. In conclusion, I see them as being one comprehensive toolbox, not mutually exclusive. A: Rethink.

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