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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. In fact, it works best when it’s implemented continuously. Steps in the PDCA Cycle.

Planning 355
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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… . But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? Slideshow) , February 19, 2010.