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Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. database marketing, or, more poetically, narrowcasting. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. I can give you an outline of what I think it’s going to be, but I’m going to let the research tell the story. ” I did about 70 different interviews and I also did academic research to figure out how did we get here?